You think you need another team member, but the real issue is nobody owns the handoff, so there isn't accountability.
You think you need AI, but the process you're trying to automate isn't fully documented yet.
You think you have a capacity problem, but six decisions are still routing through your own brain every single day (ie. YOU are the bottleneck).
One client came to me convinced she needed to hire, but when I evaluated her business, no one was tracking who had completed her intake form. We closed the leak with a simple fix, and she went on to have her first $25k month without adding another person to the business.
Who's behind it
I'm Aparna, a Systems and AI Strategist for founder-led businesses. I find the bottleneck in your business, tell you whether AI is even the right solution, and build the systems that let you scale your income without making yourself the infrastructure holding the whole thing together.
Before doing this work, I spent a decade as a UX researcher and product manager at Amazon, Zillow, and Flatiron Health. I was trained to look past the obvious symptom and find the root cause underneath it. Sometimes you need another hire, or a better system, or to automate. Many times you need someone to tell you that none of those are the problem.
